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In Today's Edition:

• The difference in storytelling between F1 and MotoGP
• How can you apply it?
• A Must-Watch content piece for a boring company

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I have been ruminating on this phrase for the past couple of weeks.

"The frame around the picture is more important than the picture itself." I came across a video by Brother Films that encapsulates this phrase, which I will discuss at the end.

Before you jump to the end, here is some motorsport context.

Here are two series.

F1 & MotoGP.

The competition and on-track products for F1 are low right now. Compared to MotoGP, the competition couldn't be closer; by far, the on-track product for MotoGP is better.

Yet their marketing efforts are worlds apart!

• F1's frame (marketing) is better than their picture (on-track product)
• Moto GP's frame (marketing) is worse than their picture (on-track product)

I can already hear the responses.

• “But F1 had DTS
• "F1 has better drivers"
• "F1 has a bigger budget…"

I say remove those excuses because you can build storylines and great marketing if you understand the story. Even if you're a motorsport creator, brand, or sponsor, you don't have to be F1 to reap the rewards.

This only happens when you understand how to tell a story to your audience.

There are two formats I have been using.

The first is from Jeff Felten

1. Think of a lesson that's important to your target audience
2. Think of a story that's related to your lesson
3. Write a good hook to start your story
4. Write your story (make sure you're keeping us engaged!)
5. Make a point from your story (teach an 'a-ha' moment)
6. Segue naturally into an offer that is relevant to your point

The second one is from Kieran Drew. The 3 pillars of Magnetic Writing (I apply it to all content)

• If you only give advice, you're a glorified Google — good luck competing with ChatGPT.
• If you only share opinions, you're a glorified gossip column — you might be interesting to read, but interesting doesn't pay the bills.
• If you only share stories, you're a glorified glamour magazine — your stories must be helpful for people to care.

Combine all three, though, and you get Magnetic content.

Unveiling the Secrets

You're probably thinking, "What are these secrets to mastering storytelling?" Here's the thing about these secrets: they're simple and easy to grasp. They're pretty simple. Let's discuss why mastering these secrets is essential and how they can transform your brand's storytelling efforts.

The Answer Revealed

So, what are these secrets, you ask? Without further ado, here they are:

1. Know Your Audience: Understand who you're speaking to and tailor your stories to resonate with their wants, needs, and emotions.
2. Create Compelling Characters: Develop relatable characters with which your audience can connect personally.
3. Craft a Compelling Narrative: Structure your stories in a way that keeps your audience engaged from beginning to end, with a clear beginning, middle, and end. How can you transform them?
4. Evoke Emotion: Tap into your audience's emotions to create a powerful connection that leaves a lasting impression.
5. Be Authentic: Stay true to your brand's values and personality, and don't be afraid to show vulnerability. This term is overused, but you will be golden if you apply Kieran's practice.
6. Practice, Practice, Practice: Like any skill, storytelling takes practice. Keep honing your craft and refining your stories until they resonate with your audience.

Now, let's move on to the video made by Brother Film.​

This is a beautiful example of how marketing is storytelling. If your work isn't necessarily sexy, like bolts or hardware, this was great to draw the connection to the racetrack for F1.

If this were a company that makes bolts (or hardware), this is a beautiful way to draw the connection from that brand to the racetrack of F1, thereby gaining the prestige & brand association with F1….all through "the story of a single bolt.

Key Takeaways:

• Know your audience and tailor your stories to resonate with them.
• Create compelling characters and narratives that evoke emotion.
• Show, don't tell, using vivid imagery and descriptive language.
• Be authentic and practice your storytelling skills regularly.

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That's it!

Thanks for reading the first edition.

We are still in the evolving stages of this newsletter, so I appreciate your patience while I figure this out.

But I'd love for you to reply to this email and tell me one thing:

If I were to dedicate the next issue of my newsletter to you and the challenge you're currently facing...what would that issue be?

I want to meet and learn more about you. Just reply directly to this email.

Cheers,
Niru

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